Short Form Academy (SFA) is designed to help you build a short-form video content machine that drives leads & sales on social media.
We help founders, business owners, and creators implement a personalized content system that builds authority, accrues maximum trust, scales their personal brand, and drives meaningful conversion for their business.
This approach is the exact same content strategy & system Kallaway has used to scale two personal brands for himself (across tech and marketing) to millions of followers, billions of views, and millions of dollars per year in profit.
We’ve installed this for dozens of business owners across every starting skill level, dozens of niches, and many different offers/business models (see examples below). It works universally.
As an SFA member, you get direct 1:1 access to Kallaway himself (there are no other coaches in the program). He will personally help refine your content strategy, build & optimize your end-to-end content system, and give you direct, tactical feedback on your videos.
We’ve tested many versions of this system and are confident that this is the fastest possible path up the content mountain.
To maintain 1:1 access to Kallaway, we have a hard capped number of membership spots available in SFA. We cannot guarantee when new spots will be available.
Price for the program is $297/week. No contracts. The average member stays for 4-5 months. Top performing members have been active for over a year because of the continued iterative improvement. Our goal is to make SFA as risk-free as possible to try, and if you don’t like it, you’re free to opt out without penalty.
Who This Is For
This is for individuals building a personal brand they want to monetize.
The 3 types of people who win in SFA:
✅ Business owners/founders building a personal brand to drive awareness & sales of their product or service (works for all industries) (e.g., marketing agency owner)
✅ Info sellers building a premium brand to sell their own expertise, programs, coaching, courses, or digital products (e.g., “Etsy expert”, business coaches, etc.)
✅ Category creators building authority in a niche to monetize through brand deals and inbound lead-gen (e.g., “AI for small business owners” creator)
This isn't for:
❌ Companies running creator R&D creator pods that aren't built around a personal brand
❌ Entertainment creators chasing broad virality with no monetization plan (e.g., sports meme accounts)
❌ Anyone looking for a done-for-you content team (you can train your content team through the program, but we do not offer DFY services)
Why We Created This
To build a premium personal brand that actually drives leads & sales, you have to solve for these 4 things:
Produce winning content that cuts through: High quality, unique, authentic and valuable.
Systematize the creation process: Turn content creation into a repeatable workflow, not a full-time job.
Build the funnel: Design the buyer activation flows that turns viewers into leads and buyers.
Design the offer: Make sure your offer ecosystem actually aligns with the audience your content attracts.
If you've struggled to produce winning content or monetize before, it's because no one has handed you a proven system that solves all four of these things at once.
We’ve built three $1M+/year businesses from zero in 3 years (across 3 different business models) using the exact same content, funnel, and offer systems taught in SFA. SFA is the refined version of what took us years to figure out.
Your content problems: Your content feels generic and forgettable, making videos takes way too much time in your week, your views don't translate into leads, and your offer doesn't line up with the audience you're attracting.
Short Form Academy was intentionally designed to solve each of these 4 problems for you. You get:
A personalized content system so every video signals authority and feels unmistakably yours
Real-time 1:1 feedback on your videos (from Kallaway himself) so you compound your skills and improve as fast as possible
Dialed buyer activation flows to make sure your views actually turn into leads and sales
A community of serious operators building content systems, so "never quitting" becomes the default option
What We’ll Accomplish Together
As a new member of SFA, you will:
Develop your Personalized Content Strategy to generate high-quality short-form videos that build a premium, signature personal brand in your space
Design your Buyer Activation Flows to passively convert free views into leads
Build your Content Operating System to maximize consistent results with less effort over time
1. Your Personalized Content Strategy
Content is a game of volume and consistency. To win big, you'll need a systematic approach for making content that resonates deeply with your ideal buyer.
As a member of the Academy, we’ll work together to build your own Personalized Content Strategy, a custom formula for reliably building trust and strengthening your brand authority every time you hit publish.
We’ll do this by developing your Unique Signature Positioning and fully defining your Ideal Viewer Avatar. This ensures you’re making the right content for the right viewer that becomes an asset working for your business 24/7.
2. Your Buyer Activation Flows
Views alone won't make you money. The goal is to turn those views into consistent leads and sales, whether you're selling your own offer or monetizing through brand deals.
To do this, you need to build Buyer Activation Flows that convert complete strangers into qualified buyers. When these are dialed in, even modest view counts drive meaningful revenue.
3. Your Content Operating System
Once you start creating content and generating leads, you'll need a scalable system to increase output and maximize performance. The goal is to earn more revenue while spending less time making content.
As a member of the Academy, you'll develop your own Content Operating System – a proven, repeatable, plug-and-play approach, based on your unique strengths, expertise, and niche focus. This alone will take you from zero to consistent lead flow, whether you're directly involved or delegate to your team.
What You Get
1. The Systems
Most people get lost creating content because they don’t know what to make that will actually perform well. After generating billions of views and reverse engineering thousands of outlier videos, I've designed the Lego Brick Framework to eliminate the guesswork and turn content creation into a science.
With it, you’ll be able to easily evaluate which videos are working, why they’re outperforming, and how to remix them to replicate their success. This provides the clarity needed so that you can measurably improve with each video.
I’ve embedded this Lego Brick Framework across the following systems that walk you step-by-step through the entire content creation process:
The Positioning System: This solves how to validate your unique personal brand positioning. It turns out, going viral with the wrong audience is worse than not going viral at all. You'll identify which of the 5 Content Games you’re playing, define your Ideal Viewer Avatar and lock-in your Unique Signature Positioning before making a single video, so the algorithm is fine-tuned to find you more of the right people.
The Scriptwriting System: This solves how to write killer hooks and banger scripts. It turns out, viewer retention can be engineered if you deeply understand storytelling. The Triple Hook Technique maximizes retention from the first frame. The Curiosity Loop Framework engineers tension and anticipation throughout the entire video. And the Story Structure Library prevents you from ever writing scripts from a blank page again. Together, these increase watch-time and forces the algorithm to push you to larger audiences.
The Production System: This solves how to record and edit videos that hold viewer attention. Recording a video shouldn't take more than 20 minutes. If it does, you're using the wrong method. The Minimum Viable Studio Setup will show you how to build a trustworthy set on any budget. The Line-by-Line Recording Method gets you usable footage in a single pass without a teleprompter, retakes, or wasted afternoons. The Visual Layout Library maps all the best-performing ways to visualize your story and the Signature Style SOP documents everything needed to build a cohesive visual brand that jumps off the feed.
The Growth System: This solves how to analyze your videos so that you make more of what’s working, grow your channels faster and increase leadflow. 99% of platform analytics is noise that you should ignore. The Triple Metric Framework reveals the only three data points that actually matter and how to use them to guide your next video. Every 10 reps, the Batch Analyzer System tells you exactly what to cut and where to focus, and the Triple Down Method puts you on the best path to leverage your viral winners. This is what's required to turn outlier reps into a compounding feedback loop.
The Scale System: This solves how to scale your content system and turn views into sales. Views are the input. Leads are the output. The Buyer Activation Flow routes on-target views into your funnel automatically. The $/View Model tells you exactly how well the engine is running. And the 3 Level Hiring Playbook covers who to bring in to scale yourself, what to pay, and when.
These systems are all you need to build an organic content machine that uses data & psychology to maximize your effort.
2. The Feedback
Information alone will not get you where you need to go. There's a decade of free content strategy on YouTube, including mine. What will actually compound your skills is someone watching your specific video and telling you exactly what to fix in real-time. I do this personally to make sure you have success.
Two live calls/week (Tue/Thu, 2pm ET): Hot Seat video reviews and open Q&A. I pull up your video, we watch it together in real time, I tell you exactly what to fix. Every member who shows up leaves with specific notes on their specific work. Call recordings always available within 24 hours.
1:1 strategy call: Unlocked after your first 10 posted videos. I review your first batch, audit your positioning and content strategy, and help you build a personalized roadmap for your next 40 videos. You leave knowing exactly what to test, what to cut, and what to double down on.
Advanced workshops: Live sessions where I go deep on what's working right now: platform shifts, new tactics, what I'm seeing across the industry, and how my thinking is updating in real-time. The systems teach you the game. The workshops keep you ahead of it.
3. The Community
Most people quit at rep 25, but the compounding curve really kicks in at rep 50. People fail when they try to tackle content in isolation. The community exists to help you keep going until it starts working.
Exclusive network of vetted founders, info sellers, and category creators: Everyone here is building a premium personal brand with a real way to monetize. Not aspiring creators chasing followers. The peer quality alone changes how you think about the game.
Async feedback: Post your video or script between calls and get feedback from others in the community. Never stuck between calls.
Collective learning: Every member is running experiments and learning new things in niches you'd never think to study. When you see the same principle land for a lawyer, a fitness coach, and a SaaS founder in the same week, it clicks in a way a framework never could. The hive mind accumulates wins and patterns faster than any individual could alone.
Accountability: Doing this in public, with people watching your reps week over week, celebrating wins, and being a soundboard for ideas makes "never stopping" a lot easier.
What Process We’ll Follow
Phase 1: Learn & Calibrate (first 10 videos + 1:1 with Kallaway)
Work through each of the systems while posting your first batch of 10 videos (1 per day max). By the end of this phase, your positioning is dialed, your idea pipeline is running, your workflow is set up, and you have 10 reps ready for review.
After 10 videos following the step-by-step process, you'll unlock a 1:1 call with Kallaway where you'll get an audit on your first batch, a personalized roadmap for your next 40 videos, and clarity on exactly what to test, what to cut, and where to double down.
Phase 2: Experiment (next 40 videos)
Work towards posting your next 40 videos (4–5/week) with direct feedback from Kallaway. Every two weeks you run the Idea Mining Sprint where you'll identify 10–20 validated ideas from competitor data in under an hour.
When a video gets 10x your rolling average, you triple down with targeted tweaks. This is how skills actually lock in and performance compounds faster than your competition.
Phase 3: Scale (next 50 videos)
Work towards posting your next 50 videos (getting to 100 in total). You dial in your Buyer Activation Flows, confirm the content engine is converting properly with the $/View Model, and develop your Signature Visual Style so your videos jump off the feed.
At 100 videos, you will have a premium personal brand that converts. This is when most people realize the fourth condition, "never stop," is the only one that actually matters long-term in the content game.
Most members stay in SFA well beyond Phase 3. Not because they need more information, but because the weekly feedback calls and community are so valuable that they don’t want to leave. The program has no end date because the game has no end date.
Stay as long as you need. Graduate whenever you feel ready.
Pricing
$297/week. No contracts. Stay as long as you're getting value, leave whenever you want.
The program pays for itself once the lead engine is running. We’ve had members cover a full year’s membership with sales from a single video.
To maintain quality and prioritize spots for long-term-minded members…we have a strict rule that if you leave SFA, you give up your membership slot and cannot rejoin for 12 months.
DISCLAIMER: We do not guarantee any specific result. Success is entirely dependent on how hard you push. It typically takes 40–50 reps before skill locks in. Anyone offering an easy path is lying.
To Recap
PHASE 1: We get you started on your winning path with a 1-on-1 strategy call to build your Personalized Content Strategy, review your initial 10 videos, and design your custom roadmap to consistent lead generation. Then, we guide you with deep learning and rapid iteration to get you making quality content that attracts your ideal audience.
PHASE 2: We build your Content Operating System, Buyer Activation Flows, and Personalized Content Strategy using the tools, resources, and top-quality peer group to help you consistently turn views into qualified leads without additional effort.
PHASE 3: We help you optimize and refine your Content Operating System to dramatically increase your conversion rate, lower your customer acquisition costs, and build predictable systems for turning attention into revenue.
If you want to build a premium personal brand that actually makes money — through your own offers or brand deals — this is the most effective path to make it happen.
Email with any questions: kallaway@wavylabs.co
Results
Our SFA members have had massive success given our unique level of hands-on feedback week after week. Kallaway literally sits on calls with each member, watches their videos live and gives direct feedback on what to change. Success has been achieved by across a variety of niches, skill levels, and monetization models.
The beauty of the content game is that as long as you keep posting and iteratively improving, you will eventually win. Our job is to make sure you win faster than your competition.
If you're ready to master short-form video, and build a premium personal brand that drives leads and sales, reserve your spot now. If you click “Join” and the checkout is disabled, this means we are at capacity.