Build a content machine that turns views intoleads and sales

Short Form Academy (SFA) is designed to help you build a short-form video content machine that drives leads and sales on social media.

We help founders, business owners, and creators implement a personalized content system that builds authority, accrues trust fast, scales their personal brand, and drives meaningful conversion for their business.

This approach is the exact same content strategy and system Kallaway used to scale his two personal brands (across tech and marketing) to millions of followers, billions of views, and millions of dollars per year in profit.

We've installed this for dozens of business owners across every starting skill level, dozens of niches, and many different offers and business models. It works universally.

As an SFA member, you get direct 1:1 access to Kallaway (there are no other coaches in the program). Kallaway personally helps refine your content strategy, builds and optimizes your end-to-end content system, and gives you direct, tactical feedback on your videos weekly.

We've tested many versions of this system and are confident that this is the fastest possible path to build a content flywheel that drives revenue.

To maintain 1:1 access to Kallaway, we have a hard-capped number of membership spots available in SFA. We cannot guarantee when new spots will be available.

Price for the program is $297/week. No contracts. The average member stays for 4 to 5 months. Top performing members have been active for over a year because of the continued value and iterative improvement they unlock. Our goal is to make SFA as risk-free as possible to try, and if you don't like it, you're free to opt out without penalty.

If you've struggled to produce winning content or monetize before, it's because no one has handed you a proven system that solves all four of these things at once.

Kallaway built three $1M+/year businesses from zero in his first 3 years (across 3 different business models) using the exact same content, funnel, and offer systems taught in SFA. SFA is the refined playbook of what took us years to figure out.

SFA is for you if: your content feels generic and forgettable, making videos takes way too much time in your week, your views don't translate into leads, and your offer doesn't line up with the audience you're attracting.

Short Form Academy was intentionally designed to solve each of these four problems.

Most people get lost creating content because they don't know what to make that will actually perform well. In essence, they're guessing on every rep. After generating billions of views and reverse engineering thousands of outlier videos, I've designed the Lego Brick Framework to eliminate the guesswork and turn content creation into a science.

With it, you can easily evaluate which videos are working, why they're outperforming, and how to remix them to replicate their success. This provides the clarity needed so that you can measurably improve with each video. I've embedded this framework across six systems that walk you step by step through the entire content creation process.