The following is a YouTube Channel Strategy Audit for Pat B. Originals (https://www.youtube.com/@PatBoriginals)

Full Doc Breakdown: https://docs.google.com/document/d/1SIpYgXhcgSy222mnAgk3sL6sX7PulimYjj58Hx-3Jc0/edit?usp=sharing

Background & Core Problem

Pat has a business called FranDawgs (frandawgs.com), a franchise brokerage (helping franchise owners buy/sell new franchises).

The good-ish news: He posted a handful of long-form YouTube videos in 2025 that seemingly performed pretty well (3M+ views). Also, the quality of the visuals and storytelling in these videos is great! Good work Pat for getting in the game.

The bad news: He hasn’t produced a single qualified lead for someone to his agency. This is off 3M views! Womp. This is a super common problem that can be fixed with a handful of changes. I’m going to break down what Pat should change immediately to build a YouTube lead machine that actually works.

Hire Your A-Tier YouTube Team (the same people Kallaway uses):

• Apply To Hire YouTube Strategist (Ideas/Packaging)

• Apply To Hire YouTube Editor (Editing)

• Apply To Hire Thumbnail Designer (Thumbnails)