Reserve my spot
Doors close October 25

Scale your personal brandin 4 weeks

A live cohort with tactical lessons and five calls with Kallaway teaching you how to make better content & grow your channels faster.
You'll leave with your next 10 published videos and a set of
AI-enabled content systems for making the 100 after that.

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By Kallaway
1B+views
2M+followers
$3M+/yrrevenue

Stop wasting hours on videos that will never work

I used to spend 8 hours making a single video, only to post and watch it flop. Over and over. The problem was...I was completely guessing on what to make and hated feeling like every video was a gamble with my time. So I set out to design a solve...

What I discovered is that "virality" is actually a formula that can be engineered. Because every short-form video is made using the same six core components. Once you understand which version of each component works best in your niche, you can build a content system that produces winning videos much more often.

I've spent the last 18 months teaching business owners how to scale their personal brands faster using these exact content systems. To be honest, it's worked even better than I expected. Short Form Launch is a speedrun version of my process to help you build a winning content system in just 4 weeks.

I built this program because the only way you fail with content is if you quit posting…and most people quit because they lack a clear, tactical framework for increasing their hit rate. This content blueprint is the system for creating more winners, faster. And it's the exact content playbook I personally run to my 2M+ followers every single day.

Kallaway

I grew from 0→150k followers in 6 months running these exact systems

On a new channel. In a super crowded niche. Spending only 5 hours per week.
Without going mega viral (zero videos over 1M+ views)

kallawaymarketing
141Videos
150K+Followers
5 hrsPer week
55K+Emails
$250K+Revenue

Proven to work across any niche

Whether you're a chef, a gym designer, a B2B sales trainer, yapping in a car or filming in a studio, these exact systems have produced many outlier results.

Travel gear

Had never made content.

Now
5.8M
5.6M
4.8M

108K followers · major brand deals

Blood-sugar cooking

The goal: cross 10,000.

Now
1.3M
1.0M
974K

23.3K followers · goal crushed, twice over in 12 weeks

B2B tech sales

2,075 followers after years of posting.

Now
274K
123K
76.3K

10.6K followers · 5x in 15 weeks

Evidence-based fitness

Started a fresh account at zero.

Now
623K
378K
285K

18K followers · from a brand-new account in 16 weeks

Luxury gym design

18,749 followers at his June check-in, views plateaued.

Now
177K
129K
113K

24.4K followers · followed by @hormozi

AI systems

Teach AI to business owners, on camera.

Now
1.7M
1.3M
1.3M

18.4K followers · expanded to YouTube

Fitness for dads 40+

2,839 followers when he joined in June.

Now
198K
69.8K
56.3K

10.7K followers · 400 people in his funnel off a single video

Furniture and interiors

Started the account from zero in March.

Now
812K
484K
391K

72K followers across TikTok and Instagram

Home workouts for women

Started brand-new accounts from zero in March.

Now
1.4M
1.1M
1.0M

49.5K followers · three videos past a million

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What you get

25 daily lessons

Each one steps you through the right next thing to do, and wherever AI makes things faster, Kallaway runs the full workflow on screen.

Five live calls with Kallaway

A kickoff, then four implementation sessions: Ideas and Formats, Hooks and Storytelling, Recording and Editing, Channel Strategy and AI Systems. Short instruction, then your questions.

Exclusive community

Post every video in the Videos Posted channel, get eyes on it, and watch what everyone else is shipping.

Kallaway's AI skills and workflows, yours to keep

The Claude skills and Sandcastles workflows Kallaway runs for positioning, topics, formats, hooks, scripts and CTAs: the Content Growth System, the Hook Machines, the Channel Script Coach and the CTA Strategist and more.

Your 4-week roadmap

Every video breaks down The Full Content Workflow: idea, angle, hook, script, record, edit & post. Kallaway guides you through his entire flow in detail with insight he's never shared publicly

Days 1–2: Your first video, start to finish

You don't spend the first week on theory. On Day 2 you make a video the way the whole program teaches it, by rebuilding one that already worked in your niche with your own unique take. Everything after this makes each piece of that workflow better.

Days 3–5: Claim your unique lane

Most people post about everything and get ignored by everyone. You leave these three days knowing exactly who each video is for (Ideal Viewer Avatar), written down as your Target Authority Statement, plus the platform they're on and a profile that turns strangers into followers.

Days 6–11: Develop winning ideas

What kills most channels is making the wrong content ideas. By Day 11, you'll have a shortlist of data-driven topics in your niche, in the formats that best suit your expertise. You find them by running Sandcastles and Claude workflows on your competitors' top videos, not by scrolling. Then, you remix with your own creativity. You'll have three videos posted by Day 10.

Days 12–18: Perfect the hook & script

A viewer decides in three seconds whether to keep watching. You learn exactly how to grab attention with aligned spoken, text and visual hooks, and then how to hold that attention with proven storytelling principles. You'll also learn tactical scriptwriting with an easy method that makes content fun and formulaic. You'll have six videos by Day 17.

Days 19–23: Record and edit in one sitting

Recording and editing is where beginners burn entire days. You learn what actually matters (audio first, because bad audio loses immediately), the visual layouts that cost you the least time, and editing methods that stay simple. This allows you to finish the video in one sitting. You'll have nine videos posted by Day 24.

Days 24–28: Your system for the next 100

You'll learn the 321 Content Strategy: three topic buckets, two videos each, one chaos agent, all filmed in one batch a week. This enables you to systematize your content process and scale faster. By the end of this phase, you'll have all 10 videos live and know exactly how to attack your next 100.

Implementation calls with Kallaway

Deep dives on what you just learned and answers to your most pressing questions.

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Post and join the Community Wall of Fame

Share your videos, support, and grow alongside others in a live cohort.

5.8MTravel gear
3.0MFantasy illustration
1.7MAI systems
1.4MHome workouts
1.3MAI news
1.3MBlood-sugar cooking
838KFurniture
623KEvidence-based fitness
493KCoaching business
381KNervous system
376KStrength coaching
280KB2B tech sales
201KFitness for dads
196KContent strategy
177KLuxury gym design
176KLean life system
152KDermatology
146KEntrepreneurship

Bonuses

In addition to the live cohort, daily lessons, community, and calls, you'll walk away with repeatable systems that help you grow faster.

Kallaway's AI-Enabled Content Workflow

Skip the months of guessing how a good video gets made. The Day 2 walkthrough builds one rep start to finish in two hours, with every AI step documented on screen. Watch this once and make a winning video that night.

$997Free
Content Growth System

Know who you're talking to and what to post to attract them. Six Claude skills, from the Niche Interviewer to the Format Finder, map your lane and pull the winning topics and formats from your niche's top 100 videos.

$497Free
Hook Machines and Channel Script Coach

Stop losing viewers in the first three seconds. The Hook Machines learn the spoken and on-screen hooks that win in your niche and write new ones for any topic. The Script Coach puts five of your scripts next to five winners and shows you the gap.

$197Free
CTA Strategist

Turn views into followers and leads. It reads every call to action across your videos, or a competitor's, and tells you the exact words, in order, that convert best.

$197Free
Visual Databases

Never stare at a blank screen wondering how to film or layout a visual edit. Three Figma boards to have open while you plan: 20 formats, 31 visual layouts and the 47 visual hooks that work best.

$291Free
A month of Sandcastles Pro

Find what's already working in your niche before you film. The tool Kallaway used to find every outlier in this program. Free for 30 days, then 20% off.

$49Free

Pricing

Short Form Launch

The program
  • 25 daily lessons$2,997
  • Kickoff + four coaching calls with Kallaway$6,000
  • Community and lifetime access to lessons and recordingsIncluded
The bonuses
  • Kallaway's AI-Enabled Content Workflow$997
  • Content Growth System$497
  • Hook Machines and Channel Script Coach$197
  • CTA Strategist$197
  • Visual Databases$291
  • A month of Sandcastles Pro$49
  • Total value$11,225
Your price todayOver 95% off the total value.
$497
doors close and price increases on 10/25
Reserve my spot

Still deciding or have questions? Email kallaway@wavylabs.co

Before you buy

What if I fall behind?

Catch up before the next call. Batch the lessons you missed, finish the videos on the weekend. Nothing expires, so a slow week costs you momentum and nothing else. The only risk is quitting.

Can't make the calls live?

Every call is recorded and the recordings are yours for good, same as all 25 lessons. The calls are Oct 27, Nov 3, 10, 17 and 19. Each one covers that week's lessons, so watch the replay before you move on.

Is it a problem if I've never been on camera?

Good. That means no bad habits to unlearn. On Day 2 I walk you through your first video on your phone, click for click. Video 1 will feel awkward. Video 10 has nine reps behind it.

Am I too new or too advanced for this?

Business owners have joined my program at zero and at 200,000 followers. Both got wins in their first month. The concepts are advanced. The instructions are simple enough to follow on Day 1.

What do I need?

A phone. Day 2 has you shooting 4K at 24fps on the back camera, facing a window for light. Wired iPhone headphones work fine for audio. A $40 tripod if you want one. Editing is CapCut, which is free. Day 21 covers upgrades if you ever want them.

How much time does this take?

One 15 to 30 minute lesson a day, plus about three video sessions a week. Each video is built to go start to finish in one sitting...around three hours at first and faster every rep. I run my own 100K channel on under five hours a week, with a team and systems behind it. Wherever Sandcastles or Claude makes a step faster (finding topics, checking a script), I run it on screen. You still write and record every video. It cuts the guessing, not the reps. Splitting a video across two days works too.

Does this work for my niche?

So far in my program: a dermatologist, a luxury gym designer, a blood-sugar chef, a backpack reviewer, a home-workout coach, a B2B sales trainer and a furniture shop in West Cork. All business owners, all posting, all growing. Every short-form video is built from the same six pieces. Your niche only changes which version of each piece wins.

What if nobody in my niche has a winning video to work from?

Every niche has outliers, and on Day 7 I show you how to find them. If yours is thin, ideas come from six places, in the order they tend to win: your own winners, competitors' winners, long-form and podcasts in your space, category news, videos that flopped for someone else but shouldn't have, and your own originals. You'll never have to start from the last one.

Refunds?

No. It's $497, the dates are published, and you know whether you'll do the work. If you're not sure, sit this one out.

Doors close

October 25
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Kallaway
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Kallaway